State Farm Advertising Analysis Essay Example

State Farm Advertising Analysis Paper Today, advertising is as much a part of our lives as breathing. Whether we’re driving, listening to the radio, or watching T. V we are constantly being bombarded by thousands of companies telling us why we should buy their products or services. Some advertisements prove to be effective, while others can be easily dismissed. One very popular industry in advertisement is auto insurance. Every year companies like Geico, State Farm, and All State invest millions of dollars, hoping to convince audiences that their service is better than their competitors. Because auto insurance is a requirement for every single individual who owns a vehicle it is a very competitive market where various ad campaigns can be found. State Farm stands out amongst these companies with their creative incorporations of Aristotles rhetorical techniques to capture their audience and deliver their message of reliable service. Among the many ad campaigns created by the company one of the most memorable is their â€Å"magic jingle† campaign. The commercials feature customers in various inconvenient scenarios where an insurance agent may be needed. The customers then proceed to sing the â€Å"magic jingle† (like a good neighbor State Farm is there†¦) and an insurance agent will magically appear to help resolve their issue, along with other ridiculous requests. While the granting of these ridiculous requests make the ads humorous; therefore, memorable, they emphasize what the company feels is their advantage over their competitors: immediate and excellent service. In one of these commercials, two young men are sitting in their car in what appears to be the middle of nowhere, eating burgers when they are suddenly attacked by a herd of buffalo. We will write a custom essay sample on State Farm Advertising Analysis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on State Farm Advertising Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on State Farm Advertising Analysis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In desperation, the passenger asks his friend to do the jingle and after doing so an agent appears in the car and proceeds to say: â€Å"like a good neighbor State Farm is there†¦In my office! † Immediately the three men are zapped into the man’s office and there are sighs of relief. The ad is directed towards young men, a clever move, because young men are often the ones who find themselves in desperate situations while driving. The immediate response from singing the jingle which made the agent appear followed by his immediate action to lead the young men to safety emphasizes State Farm’s motto of immediate and excellent service. The humor used in delivering this message introduces the use of pathos, or emotion, which help in making it memorable. Pathos is also reinforced with the sighs of relief released by the young men; emphasizing the fact that with State Farm’s reliability you can count on being stress free. The concept of ethos, or image is also present in the commercial with the professional attire on the agent as well as the professional setting when they are zapped into his office. The well put together, professional setting, with employees to match increases the companys credibility. While the scenario is unlikely and there are clear fictional aspects to the commercial, the use of pathos in the humor and relief makes it very memorable and the point is very clearly put across: if you ever find yourself in a desperate situation, you can count on your State Farm agent to get it resolved. Another â€Å"magic jingle† commercial that helps emphasize the company’s great service features a young woman, along with two of her friends who finds the side of her car completely scratched. Unlike the instance with the buffalo, the woman remains completely calm and recites the magic jingle. An agent suddenly appears and once her friends see that reciting the jingle can make anything appear, they too recite it and make the perfect man appear on top of the car. As in the previous example, the commercial emphasizes State Farm’s reliability. This time however, there is no desperation because the young woman is so certain that her agent will get things resolved. Just like the previous commercial, the ad uses pathos to convince their audience, assuring them that State Farm will allow them to be stress free. The granting of the friends wishes for the perfect man helps to reinforce the aspect of great service because it represents the company’s ability to go above and beyond for their customers. Again, pathos is presented through humor, making the ad memorable and reinforcing the company’s point: when you have State Farm there is no need for desperation because they have you covered. Ethos is also once again reinforced through the agents professional attire, creating an ethical image for the company. The next memorable ad in the campaign takes a different twist, because rather than promoting auto insurance, it promotes home insurance. In this scenario, a group of young men are sitting at home when a baseball suddenly breaks through the homeowner’s window. As his friends begin to freak out, the homeowner maintains the same relaxed attitude as the female from the previous example and recites the magic jingle. Seeing his friends in shock as an agent magically appears he encourages them to recite the jingle and make a request, which they follow by asking for a sandwich, a pretty girl, and a hot tub. Once again, pathos is used with the ridiculous requests show the company’s willingness to go above and beyond for their customers. The owner’s relaxed attitude show’s that State Farm customers are at ease because they know they can trust their agent to get things done. This ad also helps to show that the company has various types of insurance to offer and that they are all as reliable as their auto insurance. Overall, State Farm’s magic jingle campaign is successful because not only do its use of humor and repetitive use of the jingle make it memorable, but they also find clever ways to remind viewers of the company’s reliability. This successfully incorporates the use of pathos, making it easy to convince viewers that if they join the company they will feel just as relaxed as the people in their commercial. They also touch upon ethos with the presentation of their agents who are always in professional attire. This reminds viewers that despite the goofy nature of their advertisements they are still a serious and professional company. The campaign also successfully incorporates the various services the company has to offer and the fact that they are just as reliable and professional as the auto insurance.

Biography of William Halsey Jr., U.S. Fleet Admiral

Biography of William Halsey Jr., U.S. Fleet Admiral William Halsey Jr. (October 30, 1882–August 16, 1959) was an American naval commander who achieved fame for his service during World War II. He played an important role in the Battle of Leyte Gulf, the largest naval battle of the war. Halsey was made a U.S. fleet admiral- the highest rank for naval officers- in December 1945. Fast Facts: William Halsey Jr. Known For: Halsey was a leading U.S. Navy commander during World War II.Also Known As: Bull HalseyBorn: October 30, 1882 in Elizabeth, New JerseyDied: August 16, 1959 in Fishers Island, New YorkEducation: University of Virginia, United States Naval AcademySpouse: Frances Cooke Grandy (m. 1909–1959)Children: Margaret, William Early Life William Frederick Halsey, Jr. was born on October 30, 1882, in Elizabeth, New Jersey. The son of U.S. Navy Captain William Halsey, he spent his early years in Coronado and Vallejo, California. Raised on his fathers sea stories, Halsey decided to attend the U.S. Naval Academy. After waiting two years for an appointment, he decided to study medicine and followed his friend Karl Osterhause to the University of Virginia, where he pursued his studies with the goal of entering the Navy as a doctor. After his first year in Charlottesville, Halsey finally received his appointment and entered the academy in 1900. While he was not a gifted student, he was a skilled athlete and active in numerous academic clubs. Playing halfback on the football team, Halsey was recognized with the Thompson Trophy Cup as the midshipman who had done most during the year for the promotion of athletics. After graduating in 1904, Halsey joined the USS Missouri  and was later transferred to the USS Don Juan de Austria in December 1905. Having completed the two years of sea time required by federal law, he was commissioned as an ensign on February 2, 1906. The following year, he served aboard the battleship USS Kansas as it took part in the cruise of the Great White Fleet. Promoted directly to lieutenant on February 2, 1909, Halsey was one of a few ensigns who skipped the rank of lieutenant (junior grade). Following this promotion, Halsey began a long series of command assignments aboard torpedo boats and destroyers beginning with the USS DuPont. World War I After commanding the destroyers Lamson, Flusser, and Jarvis, Halsey went ashore in 1915 for a two-year stint in the Executive Department of the Naval Academy. During this time he was promoted to lieutenant commander. With the U.S. entry into World War I, he took command of the USS Benham in February 1918 and sailed with the Queenstown Destroyer Force. In May, Halsey assumed command of the USS Shaw and continued to operate from Ireland. For his service during the conflict, he earned the Navy Cross. After he was ordered home in August 1918, Halsey oversaw the completion and commissioning of the USS Yarnell. He remained in destroyers until 1921 and ultimately commanded Destroyer Divisions 32 and 15. After a brief assignment in the Office of Naval Intelligence, Halsey, now a commander, was sent to Berlin as the U.S. Naval Attachà © in 1922. Interwar Years Halsey later returned to sea service, commanding the destroyers USS Dale and USS Osborne in European waters until 1927, when he was promoted to captain. Following a one-year tour as executive officer of the USS Wyoming, Halsey returned to the Naval Academy, where he served until 1930. He led Destroyer Division Three through 1932, when he was sent to the Naval War College. In 1934, Rear Admiral Ernest J. King, the head of the Bureau of Aeronautics, offered Halsey command of the carrier USS Saratoga. At this time, officers selected for carrier command were required to have aviation training and King recommended that Halsey complete the course for aerial observers, as it would fulfill the requirement. Halsey instead elected to take the full 12-week Naval Aviator (pilot) course rather than the simpler aerial observer program. In justifying this decision, he later said, I thought it better to be able to fly the aircraft itself than to just sit back and be at the mercy of the pilot. Halsey earned his wings on May 15, 1935, becoming the oldest individual, at age 52, to complete the course. With his flight qualification secured, he took command of the Saratoga later that year. In 1937, Halsey went ashore as the commander of Naval Air Station, Pensacola. Marked as one of the U.S. Navys top carrier commanders, he was promoted to rear admiral on March 1, 1938. Taking command of Carrier Division 2, Halsey hoisted his flag aboard the new carrier USS Yorktown. World War II After leading Carrier Division 2 and Carrier Division 1, Halsey became Commander of Aircraft Battle Force with the rank of vice admiral in 1940. With the Japanese attack on Pearl Harbor and the U.S. entry into World War II, Halsey found himself at sea aboard his flagship USS Enterprise. Upon learning of the attack he remarked, Before were through with em, the Japanese language will only be spoken in hell. In February 1942, Halsey led one of the first American counterattacks of the conflict when he took Enterprise and Yorktown on a raid through the Gilbert and Marshall Islands. Two months later, in April 1942, Halsey led Task Force 16 to within 800 miles of Japan to launch the famed Doolittle Raid. By this time, Halsey- known as Bull to his men- adopted the slogan Hit hard, hit fast, hit often. After returning from the Doolittle mission, he missed the critical Battle of Midway due to a severe case of psoriasis. Later, he led Allied naval forces to victory in the Guadalcanal Campaign. In June 1944, Halsey was given command of the U.S. Third Fleet. That September, his ships provided cover for the landings on Peleliu, before embarking on a series of damaging raids on Okinawa and Formosa. In late October, the Third Fleet was assigned to provide cover for the landings on Leyte and to support Vice Admiral Thomas Kinkaids Seventh Fleet. Battle of Leyte Gulf Desperate to block the Allied invasion of the Philippines, the commander of the Japanese Combined Fleet, Admiral Soemu Toyoda, devised a daring plan that called for most of his remaining ships to attack the landing force. To distract Halsey, Toyoda sent his remaining carriers, under Vice Admiral Jisaburo Ozawa, to the north with the goal of drawing the Allied carriers away from Leyte. In the resulting Battle of Leyte Gulf, Halsey and Kinkaid won victories on October 23 and 24 over the attacking Japanese surface ships. Late on the 24th, Halseys scouts sighted Ozawas carriers. Believing Kuritas force to have been defeated, Halsey elected to pursue Ozawa without properly informing Nimitz or Kinkaid of his intentions. The next day, his planes succeeded in crushing Ozawas force, but due to his pursuit he was out of position to support the invasion fleet. Unknown to Halsey, Kurita had reversed course and resumed his advance toward Leyte. In the resulting Battle of Samar, Allied destroyers and escort carriers fought a valiant battle against Kuritas heavy ships. Alerted to the critical situation, Halsey turned his ships south and made a high-speed run back toward Leyte. The situation was saved when Kurita retreated of his own accord after becoming concerned about the possibility of an aerial attack from Halseys carriers. Despite the stunning Allied successes in the battles around Leyte, Halseys failure to clearly communicate his intentions and his leaving the invasion fleet unprotected damaged his reputation in some circles. Final Campaigns Halseys reputation was again damaged in December when Task Force 38, part of the Third Fleet, was hit by Typhoon Cobra while conducting operations off the Philippines. Rather than avoid the storm, Halsey remained on station and lost three destroyers, 146 aircraft, and 790 men to the weather. In addition, many ships were badly damaged. A subsequent court of inquiry found that Halsey had erred, but did not recommend any punitive action. In January 1945, Halsey turned the Third Fleet over to Spruance for the Okinawa Campaign. Resuming command in late May, Halsey made a series of carrier attacks against the Japanese home islands. During this time, he again sailed through a typhoon, though no ships were lost. A court of inquiry recommended that he be reassigned; however, Nimitz overruled the judgment and allowed Halsey to keep his post. Halseys last attack came on August 13, and he was aboard the USS Missouri when the Japanese surrendered on September 2. Death Following the war, Halsey was promoted to fleet admiral on December 11, 1945, and assigned to special duty in the Office of the Secretary of the Navy. He retired on March 1, 1947, and worked in business until 1957. Halsey died on August 16, 1959, and was buried at Arlington National Cemetery. Legacy Halsey was one of the highest-ranking officers in U.S. naval history. He accumulated numerous honors, including the Navy Cross, the Navy Distinguished Service Medal, and the National Defense Service Medal. The USS Halsey was named in his honor.

Demand Managment and Energy Storage Research Paper

Demand Managment and Energy Storage - Research Paper Example The article opines that with the help of effective load management techniques, companies will be able to waste less energy resources and hence will be able to increase the effectiveness of the use of electricity power. Another important benefit that can be acquired from effective use of load management services is increment in global competitiveness and control in demand for electricity services and also for energy services (Bellannine, 2000, pp. 139-144). The article into the wider context: In every sphere of life electricity services are required and hence the demand for these services is growing rapidly. Business organisations, educational institutes as well as houses need electricity services each and every time of their lives. Due to all these reasons the industry for electricity services is growing rapidly in modern times compared to the past. Companies which supply electricity services to households and business organisations need to meet up the growing demand. The growing nee d for electricity power throughout the world has implemented the need for reservation and also of the management of demand and supply of these energy services (Farret and Simoes, 2006, pp.19-21). The demand and supply management are required to provide large supply of these services to the customers and also to provide sustainable use of electricity power across the globe. Load management techniques are required to be used by companies which supply electricity services all over the world to ensure this sustainable use of electricity power. This will help to effectively manage the demand for and supply of these resources all over the world. The load management technique can be used by power... This paper approves that there are other ideas that may be used as in the demand side management. One of these ideas is the distributed generation. The notion of distributive generation is related to the fact that power energy is collected from many different sources and supplied. The most important advantage of use of distribution generation techniques is that it creates lesser negative impacts on the environment. This also improves the level of security in the process of supplying electricity power. This essay makes a conclusion that effective use of load management techniques is largely dependent upon the effective uses of both demand side management techniques as well as supply side management techniques. Again effective use of demand side management techniques depend largely upon the particular benefit of the technology in case of particular home. The article also concludes that the power companies motivate consumers to implement effective demand side management techniques so that the effective use of electricity power can be implemented in every house, commercial place or industry. Different energy storage and various demand management techniques are listed in this article. These are listed for the purpose of providing a wider view to the reader which power companies are facing in relation to demand management and storage of energy. Thus, sustainable uses of load demand side and supply side management techniques will make load management techniques globally competitive and h ence will increase the efficiency of the use of this power source.